Course Overview

In this training, you'll learn how to wrap your message in story to make it memorable and spreadable.

  • Focus Your Idea

    In this course, you will isolate your singular BIG IDEA, distilling it from 400 words, and refining it into its essential and fundamental elements. This will serve to give your idea a stickiness and repeatability factor.

  • Challenge Your Idea

    In this course, you will be putting your BIG IDEA to the test by refining and shaping it through 5 cultural lens questions, and then sharing it with your trusted circle of confidants for further feedback and milling.

  • Refine Your Idea

    In this course, we will take your idea from 400 words down to 200, milling it even further to 50 and eventually to one sentence. We'll do this through a series of filters and feedback loops so that your BIG IDEA becomes sticky.

Your Trainer

Devin D. Marks

Hi, I’m Devin...

I’m driven by catalyzing BIG IDEAS for a better world! I've spent years training niche experts, authors, and leaders (just like you) to deliver powerful messages.

I teach people to connect with audiences and compel them to action!

  • Coached TOP 10 TEDx speaker, Dr. Robert Waldinger (50M+ views).
  • Trained dozens of million-view speakers.
  • Worked with 100s hailing from groups like Boeing, Texas Instruments, and Harvard Medical.
  • Innovated as nation’s 1st TED-Style online coach.
  • Clients collectively enjoying 100s-of-millions of views!

Course Overview

For TED-style communicators, a STICKY story is built with six keys.

  • STRUCTURED

    A STICKY story is structured in an uber-tight narrative arc.

  • TEXTURED

    A STICKY story is textured around a visceral set of details.

  • IGNITING

    A STICKY story is igniting and points to next steps.

  • CONNECTING

    A STICKY story is connecting and prioritizes relatability.

  • KID-LEVELED

    A STICKY story is kid-leveled to facilitate comprehension.

  • YOURS

    A STICKY story is yours so it radiates warmth and energy.